High Street Hero Geelong and Melbourne

Gerkin Pty Ltd, trading as High Street Hero specializes in personalised and localised product offerings. Whilst e commerce is the Group’s core sales channel High Street Hero offers flash sales from bricks and mortar stores and pop ups in the Geelong metropolitan area.


Damian Isbister and Tom Boland were the founders of High St Hero, Tom divested in mid 2018 and was merged as a separate business unit into the ICWPL entity. Damian is the CEO and is supported by a capable team in Geelong and by an Advisory Board of Anthony Latimer (senior corporate lawyer) and Jason Rudy ( ex CEO of Catch of the Day) and is chaired by Sean Rothsey.

High St Hero

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